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Activate change at scale

Activate change at scale

We partner with organisations to ensure their vision for transformation becomes a reality.

Most business problems are actually human problems…

…and this is especially true when organisations embark on large-scale change. Organisational transformation is extremely challenging, not just because of the high-stakes business decisions involved, but also because of the powerful human dynamics at play. These dynamics can either constrain or accelerate change. 

It’s not enough to have a well-crafted business strategy. Change is messy and non-linear, most plans don’t take this into account.  Activating change at scale hinges on a leader’s ability to; embrace the mess, focus on shifting the way people think and feel not just how they behave, and harness these shifts to accelerate meaningful progress on their biggest strategic challenges.

We’re embarking on a significant acquisition and we need to quickly integrate our two leadership cultures, figure out what to keep and what to change, and build a culture that enables people from both businesses to be their best.

Common challenges we hear

We’ve set a new strategic direction to turn around our business, and we need to quickly orient the organisation toward executing the new strategy. It feels as if everything needs to change at once, from priorities, objectives, and capabilities, to culture, incentives, and ways of working

We’re restructuring our organisation and need to develop new ways of working and capabilities and strengthen cross-functional leadership and collaboration to deliver the value we need to create

Innovation is the lifeblood of our business, and our innovation engine has slowed down. We need to break through the constraints of our current thinking and fill our pipeline with fresh and meaningful ideas that will win in the marketplace.

“Without inner change there can be no outer change. Without collective change, no change matters.”

– Rev. angel Kyodo Williams

Our four activation levers

Transform how people think, feel and act

Diagnosing, articulating and activating the mindset and behavioural shifts – and crucially, the practices to bring these to life – at all levels across the organisation.

Ignite intact leadership teams and cross-functional partnerships

Inspire and enable senior teams to own and drive the culture shifts. Role modelling and partnering with others.

Activate a community of changemakers

Identify, recruit and upskill a community of changemakers (including the biggest cynics) to create a movement, advocate for and sustain the transformation.

Harness the power of your ‘make or break’ challenges

Hothouse and solve your most complex, adaptive challenges. Create energy and momentum to transform resistance (run towards the problem). Bring a range of voices and perspectives in.

How do we get started?

“The first thing I want to understand is what “great” would look like. What are you really hoping for? What are the most important kinds of change you’re looking to drive, and how would those changes create value in your business?

Then I want to explore what’s been in the way so far. What will need to change to achieve your ambition? People often have surprisingly clear answers to these questions, and those answers can help us quickly get on a path that will lead to breakthrough results.”


Lynda Wallace
Client Director, North America

SHOWCASing how we connect purpose to deliver change

Purpose only creates value when it's meaningful and lived every day. We help organisations connect purpose with strategy, leadership and culture so it shapes decisions, behaviours and performance.

By engaging everyone in a shared purpose, organisations build cultures that inspire people, strengthen performance and create lasting competitive advantage.

How we partner with organisations… to turn purpose into a cultural advantage

  • Engage and Inspire:

    • Dig into organisational/brand history and capabilities.

    • Interview key stakeholders.

    • Create first draft purpose statement.

    • Run immersion experiences to test and iterate.

    • Identify and prepare pioneer cohort to be purpose ambassadors

    • Prepare leadership to lead for purpose

  • Deepening connection:

    • Test strategic opportunities

    • Transform mindset and build capability

    • Inform, Engage, Inspire

    • Fuel the ambition and build energy for change

  • Rapid prototyping:

    • Top team aligned and committed to guiding their organisation to be purpose led

    • Develop a purpose inspired strategy and culture

    • Activate the purpose in brands / functions

    • Prototyping and experimentation

    • Personalise for each employee

Contact us to find out more

Why partner with BRIDGE?

We’ve lived it. Clients trust our consultants because before we were consultants, we ran global businesses and successfully oversaw large-scale acquisitions and change projects. We’ve walked in your shoes and understand the pressure of getting change right, we have also been part of change when it hasn’t worked, so have many learnings to share.

We’re experts in human change. We bring a fundamentally different approach to change compared to management consulting firms. Our approach is human-centred because it’s not enough to just have a well-crafted business solution. Change is messy, we help leaders embrace the mess, engaging the collective hearts and minds to test out and learn from experiments designed to make change stick.

We partner with you throughout the journey. We aren’t just there for solution development. We partner with you throughout the whole journey, from solution to reality, until you see real business results and the change is embedded in your organisation’s DNA.

We enable you to sustain the change. We don’t hand you our solution to your challenges. Instead, we partner with you to develop your organisation’s capacity to generate breakthrough ideas and rise to the leadership challenge, so that you can sustain the change yourselves.

What people are saying…

  • “This has been one of the best experiences ever, not just for our people but for us as facilitators of the programme.”

    — Rahatali Shaikh, General Manager, HR VOIS, Vodafone

  • "BRIDGE truly became part of our team, delivering lasting cultural change."

    —  Nick Smith, Talent Development Manager, Holcim UK​

  • "BRIDGE co-created a positively disruptive experience for our senior leaders, helping us shift our culture and lead the way for our sector."

    — Beth Gratton, Director of Talent & Organisation Development, Travis Perkins

  • "We have seen how we can take our purpose and apply it to make a difference in the world."

    — Joel Burrows, UK CEO, Lindt

  • "BRIDGE is a key partner in driving the Standards of Leadership in Unilever. They showed deep expertise in organizational change."

    — Loes Schrijvers, ex-Senior Global Leadership Development Manager, Unilever

  • "I've partnered with BRIDGE for 8+ years in three different businesses. Their approach is impactful, transformational and life changing."

    — Nick Bunker​, MD, Pladis Global​

  • "BRIDGE has been a true partner throughout our purpose journey, providing us with the necessary support and challenge."

    — Rowan Adams, Executive VP of Corporate Affairs, Tate & Lyle

  • "The work you did for BP in employee well-being was in may ways groundbreaking. The changes in behaviours was extraordinary"

    — Richard Scanlan, VP UKI, BP

  • “I love the scale of potential impact within and outside the bank. It is great to be a part of a transformation that is built around purpose and values”

    — Anita Fleming, Executive Manager of Group Strategy, ANZ

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