Case Study

Television Broadcaster

Bridge worked with one of the most inspirational television and communications firms in an organisational-wide push to promote a different way of thinking. The broadcaster has led the way in the industry in innovation.

Bridge supported them by developing their top 60 managers to lead in a way that promoted bold innovation. The senior leaders experienced a number of exciting events that developed their innovative capabilities and vision, including:

Gallery of Ideas

A high energy event absorbing a range of different stimuli, setting the context and bringing to life a whole business view of innovation.

Customer Experience

A ‘speed-dating’ experience with customers but asking the questions not usually asked. For example what do our customers love about great service in other sectors.

Learning Mindset

The senior managers were provided a challenging activity and shown how to engage in the activity in a state of high creativity and courage.

Leading Innovation

The way that organisations try to innovate can often suppress creativity and courage by making too few leaders responsible for it.

Viewing leadership as a dynamic process, we help leaders bring a mindset of innovation to the whole of an organisation rather than simply its technical or product development areas.

Elements of an Innovative Culture

The Art of What’s Possible
Alert to a Changing Environment
Intrapreneurialism
Prototyping
Systems Thinking
Learning Mindset

"Bridge bring fresh, creative, insightful and challenging perspectives on organisation and people development. They are effective at board level, especially through their capacity to interweave business strategy with leadership effectiveness... “

VP, Global Consumer Goods Manufacturer

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